What if your birth chart could offer a fresh perspective on your career, money and next chapter? In this episode of Words of Wisdom from Kick-Ass Women, Liz Brohan talks with Susan Goodell, an astrologer with a background in journalism, marketing and financial markets, about the surprising connection between astrology, financial planning, career choices and entrepreneurship. Susan explains how astrology can be used as a tool for understanding personal strengths, identifying opportunities and thinking about timing—not as a crystal ball, but as another source of information. The conversation explores women and money, career reinvention, starting a business, investing, retirement planning and the different questions women face at every stage of life. From Gen Z searching for purpose to Gen X reconsidering what's next, this conversation challenges the idea that astrology is simply about horoscopes. Whether you're a believer or a skeptic, you'll come away with a provocative question: What if your next big decision
Financial Astrology: Stars, Signs and Smart Money Moves
Could astrology help you make better career moves, launch a business, rethink retirement—or even make smarter financial decisions?
Forget the horoscope telling you to “expect a surprise today.” This episode of Words of Wisdom from Kick-Ass Women takes astrology somewhere much more unexpected: money, career, entrepreneurship and financial planning.
Liz Brohan sits down with Susan Gidel of Susan G. Says, who combines her background in journalism, marketing and the financial markets with astrology to explore what your birth chart might reveal about your relationship with work, wealth and timing.
Susan's premise is provocative: astrology isn't about predicting your future. It's another set of data points you can use to make more conscious decisions.
And that opens up some fascinating questions.
Is your career actually aligned with who you are?
Susan explains how a birth chart can provide clues about career strengths, tendencies and potential paths. For younger women, that can mean asking a very different question than “What job should I get?”
It's “What work actually means something to me—and should I build it myself?”
The conversation explores why entrepreneurship is increasingly attractive, how astrology can potentially help with the timing of a new venture, and even the concept of “electing the chart”—choosing a date, time and place to launch a business based on the kind of company you want to create.
What does astrology have to say about women, money and different stages of life?
Susan sees different financial and career questions emerging across generations:
Then there's the midlife question many women know all too well: “Is this all there is?”
Susan connects that questioning to the astrological Uranus opposition around age 42—a period she describes as being about change, disruption and discovering what comes next.
And then Susan states a market opinion/prediction about inflation.
Her “no-brainer astrological market opinion”? Inflation could reach double digits by the end of the decade.
Whether you're a true believer, a curious skeptic or someone who simply loves collecting another perspective, this conversation isn't really about handing your financial future over to the stars.
It's about expanding your toolbox.
As Susan puts it: “Astrology is a tool. It's not an answer. It's not a forecast. It's not a prediction.”
And maybe that's the most kick-ass part of all: you still get to make the decisions.
Listen now and ask yourself: What if your next career move, business idea or financial decision deserves more than one perspective?
Resources / References Mentioned
Episode Highlight Quotes
“Astrology is a tool. It’s not an answer. It’s not a forecast. It’s not a prediction. It is simply yet another tool to use in life for whatever question you might have.” — Susan Gidel
“I think I have a mission to bring financial astrology to more people.” – Susan Gidel